BRUNO BONI
PT

The Eye

Essays by the artist on fine art photography: methods, materials and the stories behind the works.

  1. Why one photo costs 400 and another 8,000 Why one photo costs 400 and another 8,000 A commercial print costs around 400 and a fine art photograph can go past 8,000: the real difference is not the size of the image. What the price actually buys: capture that survives 2 meters on a wall, dozens of editing hours, museum-grade printing on cotton paper, materials that cross generations and declared scarcity with a certificate. Read the article
  2. 340 thousand views on Instagram, but nobody chose this photo for their wall 340 thousand views on Instagram, but nobody chose this photo for their wall On Instagram, the tiger sharks of Angra got 340 thousand views and zero inquiries; the Avenida Paulista photo, with 96% less reach, entered collections. The criteria that separate the image that stops the scroll from the image that deserves your wall, told by someone who lives on both sides. Read the article
  3. The comet was already dead when I pressed the button The comet was already dead when I pressed the button The unrepeatable photo of comet C/2024 G3 (ATLAS) on Christ the Redeemer's hand, taken from Icaraí on January 20, 2025: the nucleus was already gone. The drive under a black sky, Christ shimmering in the 40 degree heat, the ninja decision that saved the image and the twenty hours of editing told with honesty. Read the article